Why do websites keep you scrolling and clicking while others make you immediately hit the back button?
The answer: Web design.
A professional web designer has the right tools and years of experience to ensure that your website gets and keeps visitors.
The problem is all web design companies aren’t created equal. When you choose a web design company, use these three tips:
● Look for SEO
● Look for Questions
● Look for Reviews
What Should a Web Design Company Actually Do?
A good web design company should accurately reflect your services and effectively meet your marketing goals.
To do that, these companies use researched strategies in:
● Layout
● Color Schemes
● Site Organization
● Reliable back-end structure, and more.
A sleek website translates into automatic trust and credibility from your potential clients.
Look for SEO Skills
No way around it. You can’t have a great website without proper SEO (Search Engine Optimization). SEO puts a laser-focus on your marketing and provides an exact, hand-in-glove fit for your clients. All that from just your website. It’s an irresistible combination.
Along the same lines, your web design company should be able to track and measure reach. We use Google Analytics on every website we build, and if you have an SEO package with us, we use an SEO reporting tool. You will receive a monthly report showing the effectiveness of your SEO campaign.
Look for Questions
A web design agency that values its work will make sure it is best serving you. To do that, the company will need to get to know you.
If a web design company isn’t asking you thoughtful, information-seeking questions, that’s a red flag. The last thing you want is a cookie-cutter website with no personality or customization for your organization.
Choosing a local company saves the time spent explaining your service area. Your hired team can jump right to getting to know your business.
Web design should match the industry. Some industries, like architecture, heavily emphasize exceptional aesthetics. A basic, “ho-hum” website won’t compete well.
Make sure the web design company has enough time and resources to handle your project.
Look for Reviews
The reward for good work is more work. A good website design company will naturally have previous clients who sing their praises. Take those reviews and testimonials seriously. See some of our reviews here.
Anyone can make empty claims. Testimonials are your way to make sure the company actually delivers. That’s the benefit of working with a local company. Pick an Iowa City Web Design Company like us and you can see the products yourself. Most likely, you’ve already engaged with a previous client.
Along with researching reviews, ask the agency to see some of its past work. Most companies have a portfolio or samples. Here’s ours.
Final Thoughts
Choosing a web design company can be overwhelming. But these tips help you focus on what’s really important to get the best results.
Ready to get started? We have a whole team ready to learn more about you. Call or email us today.
